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| OREGON BEACH VACATIONS HIGHWAY BILLBOARD --------- This full color billboard located on busy Highway 18 was completed for Oregon Beach Vacations, industry leaders in the coastal vacation rental business. As aggressive marketers, Oregon Beach Vacations grabbed the opportunity when an opening came up at this highly visible location. The billboard had to tie in with the rest of the company's marketing materials and corporate image. Type and art elements had to be simplified for better readability at 60-70 mph. Contrast is a major component in billboard readability, thus the bright type with dark drop shadows was utilized. The friendly group gathered "at the beach" is conveyed in the left photo, pointing left, down the road towards the coast. In all of their marketing efforts, Oregon Beach Vacations exemplifies casual elegance, quality and attention to detail. --------- |
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