| Mo's Restaurants --------- Mos' owners came to us with the need to create a consistent set of ads for general usage by six different restaturants in a variety of mediums and sizes. We needed to provide continuity and had to help develop a consistent image throughout this family of Oregon seafood restaurants, which up until now was lacking and varied. This ad campaign began with some wonderful watercolor illustrations by Tom Allen, depicting each of the Mo's Restaurants along the Oregon coast. The details convey these casual, historical, waterfront establishments in a fun, colorful and eye-catching way. We chose yellow to help make the ads "pop" and be noticed in a sea of ads. The dark blue is their corporate color which we tied in with the top and bottom banners which "contain" and hold the ad together. Each ad was created in three sizes and were geared and prepared for both newsprint and higher end glossy advertising. Each location features its own illustration with three formats: One generic that lists all locations, one generic that lists that store's info, and one version that was EDITABLE by the local management when those special circumstances dictated the need. --------- "Diana Martin is a pleasure to work with. She was able to take a dream of mine and turn it into something tangilbe as well as beautiful. I look forward to working with her on future projects." ---Gabrielle McEntee-Wilson, Mos' Restaurants --------- |
 |
|||||||||||
 |
||||||||||||
 |
||||||||||||
 |
||||||||||||
 |
||||||||||||
 |
||||||||||||
|
Copyright 1999-2008 Coast Graphics Media LLC. All rights reserved. |
||||||||||||